Incentives to compel form fills should be distinctly appealing to your target audience, and can range from eBooks to product demos, webinar registrations, program info, and more. Lead Gen Forms can be used in combination with several LinkedIn ad products, including single image ads, carousel ads, video ads, and messaging ads. This nuance is important in general, saving time and effort for the user, but especially on mobile where typing text into several tiny fields can be tedious and frustrating. The key differentiator is that fields in Lead Gen Forms automatically based on a member’s profile data.

Like any other lead generation form, the LinkedIn version captures pertinent lead data from an individual, in exchange for a valued asset or experience. If you’re already familiar, skip ahead to learn 10 different ways you can increase your success with this critical feature for LinkedIn lead gen campaigns. If you want to learn more about what Lead Gen Forms on LinkedIn are, and how to use them, we’ll cover that in a quick overview. Providing maximum convenience on both ends, Lead Gen Forms are proving to be a powerful marketing tool, as they drive 5X higher conversion rates than landing pages. By integrating the feature with your LinkedIn campaigns, you can collect valuable, accurate professional lead data while minimizing hassle and friction for users. Lead Gen Forms on LinkedIn are among our most popular ad products, because of the way they directly support this crucial directive. Lead generation continues to be the primary standard upon which many marketing units are judged, but is only becoming more difficult as competition grows and attention shares shrink.

What’s the biggest challenge for today’s marketers? According to HubSpot’s research, generating traffic and leads is the No.

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